Relate acquisition, activity, revenue and cost.
EyeQ connects finance and marketing perspectives through shared player, campaign, channel and time definitions, avoiding reports that agree on labels but disagree on populations.
- Aligned finance and marketing definitions
- Campaign and cohort perspectives
- Revenue and cost context
Establish the calculation boundary
Revenue, cost and return depend on inclusion rules, recognition periods and available source data. EyeQ records those definitions rather than hiding them in a visual.
The implementation uses only the operator-approved financial and campaign sources.
- Definition and owner metadata
- Period and recognition rules
- Source coverage
Compare acquisition and lifecycle cohorts
Group customers by acquisition source, campaign, registration period or other approved attribution context and follow activity over comparable windows.
This helps distinguish short-term volume from sustained behaviour without claiming causal attribution that the data cannot support.
- Acquisition and registration cohorts
- Activity and value windows
- Channel and campaign dimensions
Give teams a shared operating view
Executive summaries and detailed reports can draw from the same governed calculation layer.
Finance, marketing and operations can therefore investigate a variance without reconciling multiple spreadsheet definitions first.
- Executive KPI view
- Variance investigation
- Controlled exports
Align the metric before comparing the campaign.
We can map the current finance, acquisition and campaign sources into one approved reporting model.